Our 2024 Annual Report highlights a year of remarkable achievement and resilience. Despite ongoing challenges in the operating environment, FilmAid Kenya expanded its reach to 350,000 direct beneficiaries across four counties.
Key achievements include: 120 community film screenings reaching 180,000 people; 85 young people trained in filmmaking and digital media; 24 original films and radio programs produced in six languages; partnerships with 15 local and international organizations strengthened.
The report also details our strategic shift toward digital content distribution, recognizing that smartphone penetration in refugee camps has grown from 12% to 38% over the past three years. Our new WhatsApp-based content delivery system now reaches 25,000 subscribers with weekly educational and inspirational content.
Financial transparency remains a cornerstone of our operations. 82% of all funds raised were directed directly to program activities, with administrative costs kept at 12% and fundraising at 6%.